As creative director for the Mud Pie Kids catalog, I develop a creative deck for each issue. The deck defines the visual direction for the entire book, from typography and design details to photography style and mood boards for each collection.
It’s the foundation that keeps everything aligned and visually cohesive.
Below you’ll find layouts, creative deck pages, and photography from the Fall/Holiday 2025 and Spring/Summer 2026 books. I mentor a team of designers through each issue, while also rolling up my sleeves to design the covers and select interior spreads myself!
Final catalog cover - Fall / Holiday 2025 ⇧
Cover option pitched for Fall / Holiday 2025 ⇧
Cover option pitched for Fall / Holiday 2025 ⇧
Look and feel for the Holiday Sparkle collection - Fall / Holiday '25 Creative Deck ⇧
Final layout for Holiday Sparkle Collection. *Creative direction credit only ⇧
Look and feel for the Fall Floral collection - Fall / Holiday '25 Creative Deck ⇧
Final layout for Fall Floral collection. *Creative direction & design ⇧
Look and feel for the Classic Christmas collection - Fall / Holiday '25 Creative Deck ⇧
Look and feel for the Flower Power collection - Fall / Holiday '25 Creative Deck ⇧
Final layout for Flower Power collection. *Creative direction & design ⇧
Final catalog cover - Spring / Summer 2026 ⇧
Look and feel for the First Bloom collection - Spring / Summer '26 Creative Deck ⇧
Final layout for First Bloom collection. *Creative direction & design ⇧
Cover option pitched for Spring / Summer 2026 ⇧
Look and feel for the Easter collection - Spring / Summer '26 Creative Deck ⇧
Final layouts for Easter collection. *Creative direction credit only ⇧
Cover option pitched for Spring / Summer 2026 ⇧
Look and feel for the Sail Away collection - Spring / Summer '26 Creative Deck ⇧
Final layout for Sail Away collection. *Creative direction credit only ⇧
Look and feel for the Vintage Floral collection - Spring / Summer '26 Creative Deck ⇧
Final layout for Vintage Floral collection. *Creative direction credit only ⇧
